There has been a resurgence of in-person gatherings as remote and hybrid working continues to grow, with everyone enjoying the chance to meet in person. However, virtual events have persisted and continue to play a vital role in bringing people from all over the world together in a way that is useful, inclusive, easy to access, and affordable.
Many of your customers still use virtual events because of how simple it is to plan them. Your company might still use virtual events to host product debuts and demos, present thought leadership, and generate leads, to name a few uses.
In each of these instances, we’ve found that there are a few key components that make up a successful online event: showcasing your brand, attracting guests, and maintaining their interest.
Making your online events on-brand
The latest presenter profiles have been introduced by Microsoft. With the help of these biographies, you can give attendees more details about your speakers before the event, such as their job titles, employer, social media pages, and more. Those who register for your event will have the chance to learn more about the presenters and interact with them on social media.
For you to stand out from the competition, your webinar must increase brand awareness. Now that you have a banner, logo, and suitable colour scheme, you may advertise your business while keeping the event’s theme in mind. These personalized branding options will appear on your registration page and webinar correspondence, such as invitation and confirmation emails, to boost brand recognition.
Improving your audience management
To ensure that only those who have been invited to your webinar may register, you can implement registration capacity limitations, which will let you adjust for the size of your audience. The number of invited attendees can be chosen to match the number of registrants, and it’s very simple to manage who gets access to your webinar.
Microsoft Teams webinars may currently accommodate up to 1,000 participants. They’ve also expanded the options for custom questions to help you better tailor your content and gather pertinent information about your potential participants. To ensure that the webinar settings adhere to any privacy policies, they’ve also added a particular question for you to submit your terms and conditions and enable consent from visitors as they register.
To manage and track registration more efficiently and pinpoint areas that need a follow-up, you will have access to important information about attendance status, such as who has registered for the webinar and who has cancelled their registration.
The access to all your webinar data is also being improved, and reports are being integrated into the new webinar experience. You can also conveniently measure audience engagement in this section, which includes the normal statistics and analytics for your webinar.
Creating a more structured Q&A experience
There is also a new structured Q&A experience, which will boost audience engagement and keep them focused throughout your webinar. The Q&A provides an easy way for your attendees to interact with the presenters and enables your organizers to control the dialogue with ease.
The moderators may also control and limit the flow of queries and answers, as well as choose which queries to publish or ignore. The threaded responses make it easy for your participants to follow along once their responses are published. This facilitates conversational flow, highlights the right answers, and reduces the number of inquiries and repetition. Your administrators can also enable anonymous posting, allowing your participants to post queries and discussions without broadcasting their names.
Interested in finding out more?
Get in touch with us today to find out more about how Microsoft Teams can help you and your organisation. Our Microsoft-certified experts will be happy to talk you through our services and answer any questions you might have.
